The Team

Matthew joined Applerouth in 2011 and quickly became a key curriculum designer, developing numerous lessons and practice tests, while serving as the primary author of the SSAT and writing guides. With a BA from UC Santa Barbara and an MA from Emory University, where he taught for nearly a decade, Matt’s creative teaching style helps students build strong academic foundations. He is praised by many families for his engaging approach, good sense of humor, and proven success. Outside of work, Matt enjoys watching movies, making music, and cooking.

“My daughter got her test scores this morning and we are on Cloud 9! She got her best scores in both R/W and Math for a 1530 total. Matt, I am certain her ability to understand the test and to have confidence in her own abilities is a direct reflection on her time spent tutoring with you.”

Eric is a transformative educator known for helping students master even the most challenging concepts. A National Merit Scholar and graduate of the University of Georgia, Eric joined Applerouth in 2015 and also serves as a Tutor Manager, mentoring other Applerouth tutors. He employs a scaffolding approach to learning, offering structured support and step-by-step guidance that helps students build confidence and independence. Eric explains, "I focus on building, starting with areas of strength or familiarity and using those concepts to build confidence and bridge into new ideas." Outside of tutoring, Eric enjoys reading and cooking.

“While my son started his tutoring sessions reluctantly, he has been pleasantly surprised by how helpful they’ve been. He enjoys learning new concepts and test strategies from Eric.  Just the other day, my son mentioned that he wishes Eric were his teacher at school.”

Eliza brings unparalleled academic credentials - a B.A., M.A., and M.Phil from the University of St. Andrews - and an engaging, encouraging teaching style to her work in test prep, AP and IB classes, study skills, and middle and high school subjects. Since joining Applerouth in 2009, she has earned a reputation for her wide-ranging content expertise and dedication to student success, tailoring every session to meet her students' unique needs. When not working, Eliza enjoys cooking, writing, and exploring the world.

“Eliza is absolutely amazing, and I would love to contract her as my son’s tutor until he goes to college! She understands him and has made difficult subjects comprehensible to him. We can't thank you enough for pairing us with Eliza.”

Passionate about teaching, Brooke joined Applerouth in 2015 while continuing to teach science in the public school system. With a Master’s in Instructional Technology from Kennesaw State University, she combines her expertise in science education with a talent for simplifying test strategies and amplifying each student’s strengths. Known for her innovative approach to standardized test prep, Brooke sums up her philosophy: "Work smarter, not harder." When not tutoring or teaching, she enjoys cooking, traveling, and cheering on the Patriots.

"After just a few private sessions with Brooke, my daughter increased her ACT score by 2 points. Brooke is professional, flexible, and eager to help—an excellent experience all around. I would recommend Brooke to anyone looking to strengthen their test-taking skills."

Jeff Freud joined Applerouth in 2012 and holds degrees in both political science and education. In addition to tutoring, he contributes to the development of Applerouth’s curriculum, supporting the creative team by editing content for instructional materials. Jeff emphasizes purposeful practice, encouraging students to approach preparation with intention. As he explains, “Using a baseball analogy, smart players don’t try to hit home runs in batting practice—they simulate game situations and ask, ‘Given this scenario, how would I react?’ The same applies to test prep: every assignment or practice test should have a clear goal.” Outside of tutoring, Jeff enjoys hiking, traveling, and volunteering.

“My son was admitted to the University of South Carolina, NC State, and Wake Forest. We are truly grateful for Applerouth and all the persistent, expert tutoring that he received from Jeff! You receive our highest recommendation when friends are looking for SAT instruction!”

A Harvey Mudd College graduate with advanced studies in Mathematics and Theoretical Computer Science from Georgia Tech, Sarah has been with Applerouth since 2013. As the company’s Math Specialist, she shapes SAT/ACT math content and oversees the curriculum department while also excelling as a math and science tutor. Sarah’s tutoring philosophy is rooted in simplifying complex problems: “It’s good to keep the big picture in mind, but the best approach to almost any problem is to take things one step at a time.” In her free time, she enjoys knitting, baking, and singing in her choir.

“My daughter likes Sarah’s style and how she helps break things into manageable pieces. She feels Sarah is already helping her better understand the concepts.”

With degrees in Art Marketing and Art Education from Georgia universities, Shara-Sue joined Applerouth in 2014, bringing eight years of experience teaching Special Education, Math, and Visual Art at the middle and high school levels. As a Senior Tutor Manager, her lively, adaptive, and energetic style empowers students to build confidence and conquer test anxiety to be fully prepared for test day. Known for her dedication and willingness to go the extra mile for students and families, Shara-Sue creates a supportive and engaging learning environment. When not tutoring, Shara-Sue enjoys creating art, traveling, and exploring Atlanta’s vibrant cultural scene.

"Shara-Sue is the most incredible tutor! We are so appreciative of Applerouth for matching us with her. We are thrilled with the help and leadership she has provided to our daughters, who adore her. She is truly wonderful."

As the Director of Tutor Services, Tom has been with Applerouth since 2011, specializing in Economics, Business, and mentoring athletes. A standout scholar, Tom graduated Magna Cum Laude with a BS in Economics and Finance from the University of South Alabama and earned an MBA from the University of Rochester. After a successful career in finance, he transitioned to education, earning multiple teaching certifications from the University of Georgia and spending over 13 years teaching high school. Tom sums up his tutoring philosophy simply and decisively: “Take a two-pronged approach: master the material and master the test.”  When not tutoring, Tom enjoys fishing, cruising in his red Camaro, and cherishing time with his family.

“I wanted to reach out to say thank you for tutoring my daughter. She raved about you from Day One. Her excitement when she received her ACT scores was tremendous. We are so proud of her and beyond impressed by how much you helped her in only a few sessions. I have recommended Applerouth to many of my friends (we used the tutoring service for her older brothers as well) but I will definitely be recommending you specifically! You have true talent.”